K-Pop Powerhouse HYBE TAKES ON AFRICA with Tyla's Bold New Initiative!

HYBE is making waves in the music world by officially supporting Tyla, the first artist in its new African music initiative. Talk about a power move!

This isn’t just a casual support gig. HYBE, alongside industry pros Brandon Hixon and Colin Gayle, is on a mission to build a global pipeline for African talent.

With Tyla leading the charge, expectations are sky-high. The K-pop powerhouse sees 'unlimited potential' in this partnership, and fans are all ears.

The stakes are high as HYBE expands its footprint into new markets. It's clear they’re ready to shake things up, and we can’t wait to see who’s next!