Alessandra Ambrosio Enlists Boyfriend as Photographer During Beach Bikini Shoot

Alessandra Ambrosio held a beach bikini shoot on March 14, 2025, in Malibu, with her boyfriend, Australian jewelry designer Richard Lee, assisting as her personal photographer. The couple went public with their relationship in December 2024, marking a new chapter for the Victoria's Secret model, who previously dated Jamie Mazur for over a decade.

This isn't Ambrosio's first instance of incorporating her personal life into her professional projects. In 2019, she worked with former partner Mazur in various modeling campaigns, showcasing a blend of business and romance. Public collaboration often enhances a celebrity's profile and, in this case, emphasizes their personal connection.

During the photoshoot, Ambrosio showcased multiple bikini styles from her recent swimwear line launched in February 2025. Sources indicate this line reflects current trends of sustainability and eco-friendliness, aligning with a shift in consumer preferences for environmentally responsible fashion.

Ambrosio's photoshoot connects to a broader trend within the modeling industry. Similar to when Kendall Jenner featured her boyfriend, NBA star Devin Booker, as a photographer in 2023, many models are now showcasing their relationships to promote authenticity and relatability.

Photography during shoots serves not only as a form of collaboration but also as an opportunity for growth for aspiring photographers in the industry. Lee's involvement allows him to gain exposure while assisting Ambrosio, further establishing his brand within the fashion world.

According to industry sources, Ambrosio's ongoing projects include a focus on her swimwear line and potential collaborations with eco-friendly brands. This aligns with her established commitment to sustainability, as she has been actively involved in environmental campaigns since 2021.

Previously, Ambrosio was part of the Victoria's Secret Fashion Show until its cancellation in 2018, which had a significant impact on her career trajectory. Now, she is increasingly pivoting towards entrepreneurial initiatives, showcasing her ability to adapt to the changing landscape of the fashion industry.

Looking ahead to 2025, Ambrosio is expected to participate in several fashion weeks worldwide, including New York and Paris, with plans to expand her swimwear line and continue her advocacy for environmental issues.

Overall, this beach shoot not only highlights Ambrosio's personal life but also illustrates her evolution as a businesswoman in the fashion industry.